Classic rookie management decision: in a business downturn, cut the advertising budget. Yep, that’s exactly what the car czar squad did:
|Chrysler wanted to spend $134 million in advertising over the nine weeks it's expected to be in bankruptcy -- the U.S. Treasury's auto-industry task force gave it half that.|
Sounds like they have plans other than solvency for Chrysler doesn’t it? Or could they really be that stupid?
Either way Motown, time to call the PODS people and start packing. Oh I forgot: GM already is.